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Tuesday, 13 January 2009

Queensland Dream Job


Tourism Queensland is searching the globe for candidates for what it describes as the “Best Job in the World” – an AUD$150,000 six-month contract for the role of Island Caretaker based on a Great Barrier Reef island.

Airfares and live-in accommodation on tropical Hamilton Island are included and applicants can come from anywhere in the world. A broad range of experience will be considered and the successful candidate must be willing to explore the Islands of the Great Barrier Reef, swim, snorkel, make friends with the locals and generally enjoy the tropical Queensland climate and lifestyle.

According to Tourism Queensland’s CEO Anthony Hayes, if the job sounded too good to be true, there was one catch.

“The successful applicant will need to live on Hamilton Island for six-months, travel amongst the Islands of the Great Barrier Reef and report back on their adventures to a global audience via weekly blogs, photo diaries and video updates,” said Mr Hayes.

“They’ll also have to talk to media from time to time about what they’re doing so they can’t be too shy and they’ll have to love the sea, the sun, the outdoors - which may of course not appeal to everyone.” Mr Hayes said while the “Best Job in the World” might sound like an elaborate marketing and PR campaign it was in fact a genuine job.

“Yes, this is part of a unique Tourism Queensland strategy to promote the Islands of the Great Barrier Reef internationally, but candidates will have to go through a genuine recruitment process,” Mr Hayes said.

“They will need to submit an application, take part in interviews, meet Australian visa requirements and will have set duties.

“The fact that they will be paid to explore the Islands of the Great Barrier Reef, swim, snorkel and generally live the Queensland lifestyle makes this what is undoubtedly the best job in the world.” Mr Hayes said the “Best Job in the World” campaign would kick off a three year, $1.7 million global marketing strategy aimed at increasing the profile of Queensland’s Great Barrier Reef islands, which stretch from Bundaberg in the state’s south more than 2,600 to the Tropical North.

“No one has done anything like this before and the concept aims to showcase Queensland’s unique island experiences and provide something different in what is a very competitive global travel environment,” he said.

“We want to show the rest of the world just how amazing the islands of the Great Barrier Reef are through the eyes of someone who is exploring the destination first-hand.” According to Mr Hayes the “Best Job in the World” was the type of cutting edge marketing strategy Tourism Queensland was renowned for.

“We have one of the most amazing destinations in the world and as Queenslanders we are fortunate to have it all on our doorstep,” he said.

“We want to open our doors to the world and invite one lucky person come and live the Queensland lifestyle themselves for six months and then tell the rest of the world about their experiences.” Mr Hayes said some people might question whether it was risky to let an unknown and unqualified individual become the lynch-pin for a major international marketing campaign “When we first floated the idea with our industry partners they absolutely loved it and we have received fantastic support from local industry in the Islands of the Great Barrier Reef” he said.

“I think the biggest risk will be that the successful candidate won’t want to go home at the end of the six months,” he said.

Mr Hayes said the successful candidate would be paid a salary package of AUD $150,000 for the six month contract and would receive return airfares from the nearest capital city in their home country, accommodation on Hamilton Island, travel insurance for the contract period, computer, internet, digital video and stills camera access, plus travel to a number of the other Islands of the Great Barrier Reef.

Applications open from January 10 to February 22, 2009. Tourism Queensland and their representatives in international markets will select ten candidates and visitors to www.islandreefjob.com will have the chance to select one Wild Card candidate. The final 11 shortlisted candidates will be flown to Hamilton Island in early May for the final selection process and the six-month contract will commence on July 1 2009. The campaign activity will run in the Australian domestic market and 10 key international markets, making it Tourism Queensland’s first truly global campaign.

“The campaign will be supported by extensive PR and digital marketing activities, advertising in major national print and online media outlets throughout the world, tactical cross- promotion marketing with local travel and media partners and in store promotion with participating travel partners,” he said.

Mr Hayes said the campaign was being funded cooperatively by Tourism Queensland, major partner Hamilton Island, regional partners and local industry.

“This is a legitimate job which is open to anyone and everyone,” Mr Hayes said.

“Well almost everyone – as much as I would love to, I don’t think I’ll be allowed to apply.” Potential applicants can apply on www.islandreefjob.com and visitors to the site can learn more about Australia’s unique Islands of the Great Barrier Reef.

For information on the destination please visit www.queenslandholidays.com.au

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