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Monday, 31 October 2011

Korea Grand Sale 2012 - Korea's Greatest Shopping Festival


It is Korea's greatest shopping festival event and certainly one of the biggest in Asia.

The Korea Grand Sale 2012 will run from January 9-29. For a period of fifty-two days, major attractions in cities including Seoul, Busan and Jeju Island will offer great discounts to international visitors along with huge shopping discounts.

Co-organized by the Visit Korea Committee and the Ministry of Culture, Sports, and Tourism the event follows the hugely popular one earlier this year. Over 21,100 shops (72 types of businesses) including major department stores, duty free shops, hotels, discount stores, and convenience stores will participate in the event, offering 10-50% discounts (based on estimates as of October 6, 2011), significantly greater than the previous sale. Following the recent shopping trend, visitors will enjoy a variety of shopping experiences (food, tourism, and culture). The event will be more than just a shopping event, it will offer full-scale tourism experiences for visitors.

In addition, the Hallyu superstar, Choi Ji-Woo will join the Korea Grand Sale 2012 following this year as a promotional model. The event will launch with the grand opening on January 9th followed by a fascinating array of festivities including the Hallyu Concert and Korean culture experience programs. Diverse programs are in place for international tourists to fully enjoy the Korea Grand Sale 2012. During the event, a free shuttle bus will operate and tour major shopping attractions including the Gangbuk area (Myeong-dong, Dongdaemun, and more) and the Gangnam area (including Cheongdam-dong, Apgujeong, and more), three times a day (one in the morning and two in the afternoon) for three days a week.

An even better promotion is offered by the One More Night Promotion program. The program offers international tourists who stay in Korea for more than three nights one additional night's accommodation free of charge. Over 42 major hotels will participate in the program. Visitors can also find a wide array of promotional services including free food and drinks during the event.

Katie Han, Executive Director of Marketing of the Visit Korea Committee, expects, "The Korea Grand Sale 2012 will be even more successful than the last one by adding experience programs for tourists." She goes on to say, "The Visit Korea Committee will actively work on marketing activities to attract shopping lovers from around the world to Korea."

For more information, please visit the event's official website at   www.koreagrandsale.or.kr.


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