Tuesday 1 July 2008

Sterling Hotels Launches New Branding On Revamped Website


Fast-Growing Brand Attracts 12 New Member Hotels as It Continues Global Expansion

HONG KONG - June 2008 - Looks attract. Personality endears. Sterling Hotels
offers both in spades. This is the fresh new branding approach known as Sterling Personality making its debut on the newly revamped website: The innovative website engages visitors with interactive features and the same playful wittiness and unexpected surprises that have proven successful in drawing smart business travellers and savvy vacationers to Sterling Hotels, a brand of Preferred Hotel Group™.

Hotels, too, are taking note of the Sterling Personality and making it their own. The fast-growing brand of top-quality value hotels, all privately owned and operated, has attracted 12 new member hotels globally to the portfolio in the past few months alone. From India to Indonesia and Brazil to Colorado and California in the U.S., the newest Sterling members have expanded the collection to 20 countries across the globe.

"We are thrilled to welcome new members to Sterling Hotels brand in Asia," said Mark Simmons, Area Managing Director, Asia. "There is an increasing need in this region for hotels with consistent quality, service and style at a moderate price point. Sterling Hotels provide just that, each with its own personality."

The latest additions complement existing member hotels such as The Fleming in Hong Kong, Royal Park Shiodome Tower in Tokyo, the Heritage Hotel in Connecticut, and the Southwark Rose in London, extending Sterling's offering of great locations, sensible rates, and excellent service to wider audience of savvy travelers. The addition of the Eden Hotel Emmen and angelo Designhotel Munich reveals the strength of the relationship Sterling Hotels has with hotel groups Vienna International and Eden Hotel Group.

New Sterling Hotels in Asia Pacific include:

Aston Bali Resort & Spa - Nusa Dua, Bali
This beachside property in Tanjung Benoa near Nusa Dua evokes a modern Javanese Imperial Palace in its design, and combines Western comforts with Balinese tradition. It offers 187 superbly appointed rooms, three-themed restaurants, two comfortable and friendly lounges, fully-equipped conference rooms, a spa, and a white-sand beach and pool area with swim-up bar.

Aston Rasuna Residence - Jakarta, Indonesia
The all-suite Aston Rasuna Residence offers a prime location in the heart of Jakarta's Golden Triangle. It features 223 stylish modern suites with fully-equipped kitchenettes, 24-hour services, a restaurant and lounge, a fitness center and spa, a swimming pool, jogging track, tennis and basketball courts.

Leonia Holistic Resort - Hyderabad, India
The Leonia Holistic Resort is located on a luxurious estate spread over 250 acres that blends traditional and modern styles with clear pools, floral gardens and green landscaping. The 88-room hotel provides excellent ambience for relaxation, rejuvenation and stress relief for both mind and body in conjunction with phenomenal conference facilities, all of which have been recently upgraded.

About Sterling Hotels

Sterling Hotels is a member of the Preferred Hotel Group family of brands which also includes: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Historic Hotels of America™. For reservations and a complete description of the Sterling Hotels collection, please visit

Sterling Hotels guests are eligible to enroll in the I Prefer™ Guest Benefit Program, featuring benefits such as early check-in/late check-out, space-available upgrades and more. For more information, please visit

About Preferred Hotel Group

Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to more than 600 independent hotels and resorts in over 65 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels & Resorts (, Preferred Boutique (, Summit Hotels & Resorts (, Sterling Hotels ( and Historic Hotels of America ( For more information please visit

In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences - a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit

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