Monday 4 August 2008

Middle East Key Growth Area For World Travel Market

The Middle East region is one of the largest growth areas at World Travel Market with both visitor and exhibitor numbers increasing year on year.

This year WTM will welcome over 400 exhibitors from the region where new products and services will be launched further increasing awareness and recognition of this growing tourism region.

Along with the growth of Middle Eastern representatives at WTM, increasing numbers of visitors from around the world are interested in finding out more on the region and actively selling it to their customers. 36% of visitors, comprised of over 8,000 international senior buyers who attended WTM 2007 actively sell the Middle East to their clients.

More than 47,000 travel professionals, senior management and buyers are expected to attend World Travel Market 2008 at ExCeL London, representing regions, countries and industry sectors throughout the world.

It is this scale and calibre of visitor which has persuaded the Abu Dhabi Tourism Authority (ADTA) to sign on as WTM’s Premier Sponsor for 2007 and 2008 and, according to its Director General, His Excellency Mubarak Al Muhairi, the sponsorship is paying dividends.

“Last year we used WTM for the international launch of our new brand and achieved huge global awareness. This year we will build on the solid foundation of the past 12 months and have major announcements in the pipeline for the show.”

“Overseas promotion is a key strategic business priority of ADTA’s five-year plan 2008-2012 which looks to achieve 2.7 million hotel guests a year by 2012 – 1.25 million more than the annual guest stay achieved last year. This managed approach to growth holds out substantial opportunity to the travel trade and hospitality investors who are looking to play a role in the advancement of Abu Dhabi into an internationally recognised business and leisure destination.”

Firmly established as the global fulcrum of debate and discussion for the travel and tourism industry World Travel Market is held annually at ExCeL London. This year’s event takes place from 10-13 November.

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