Friday 27 June 2008

Sheraton Hotels Launches New Website Dedicated To Its Global Collection Of Premier Resorts

New “” Invites Travelers to Customize Their Dream Vacation and Discover Unique Experiences at 62 Luxurious Resorts across Six Continents

Sheraton Hotels & Resorts invites consumers to discover unique local experiences and hidden travel gems with, a new website dedicated exclusively to its global collection of premier resorts around the world. Leisure travelers can explore 62 unique local packages and search the Sheraton brand’s extensive collection according to specific interests. The launch of the new website coincides with Sheraton Hotels’ global initiative to enhance and differentiate the guest experience at each of its 406 hotels across 71 countries.

Unique Experiences in Exotic Locales showcases resort packages that offer unique experiences in exotic locations around the world. Visit the Sheraton Hua Hin Resort in Thailand and take an adventurous elephant trek to a nearby temple. Witness the majestic beauty of the wild horses that roam the Gila River Indian Community at the Sheraton Wild Horse Pass in Arizona. Or, lay back and relax on a one-hour private yacht charter through the South China Sea at the Sheraton Dameisha Resort, Shenzhen in Shenzhen, China. Sheraton Hotels’ upscale collection of 62 resorts around the world also includes the renowned; Sheraton Soma Bay Resort in Egypt; Sheraton Hacienda Del Mar Resort & Spa Los Cabos, Mexico; Sheraton La Caleta Resort & Spa in Spain; and Sheraton Noosa Resort & Spa in Australia; Sheraton Maui Resort and the Sheraton Carlsbad Resort & Spa in California.

“While the Sheraton brand is familiar and well-known to our frequent business travelers, we want to raise awareness of our beautiful collection of upscale resorts located throughout the world and give leisure travelers a reason to love us too,” said Hoyt H. Harper II, Senior Vice President for Sheraton Hotels and Resorts. “We want to help consumers do more than just book a vacation – we want them to discover a resort that reflects their ideal destination and creates a truly memorable travel experience.”

Customize Your Dream Vacation gives travelers the opportunity to create a vacation that is truly customized to their preferences by searching its resort collection using more than a dozen characteristics and interests, including: beach, casino, excursions, family, golf, live entertainment, nightlife, romance, shopping, skiing, spa, tennis and water sports. Once a resort is selected, full descriptions will appear accompanied by a beautiful photo gallery and “things to know” – hidden travel gems that are unique to the resort or the region. For example, those who research the Sheraton Senggigi Beach Resort in Indonesia will discover the Senggigi Art Market, offering a variety of traditional crafts, carvings and colorful pottery. The Sheraton Maui Resort profile highlights Black Rock beach as an ideal spot for snorkeling and a family outing.

Helping guests make connections at more than 400 hotels in 75 countries around the world, Sheraton is revitalizing its iconic brand while continuing its aggressive international expansion by adding 54 hotels and 20,000 guestrooms by 2009. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.

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