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Monday, 18 May 2009

Elite Resorts Of Asia Pacific Announce Their Luxury Showcase Site


Elite Resorts of Asia Pacific
announce their unique showcase site, exclusively focused on luxury resorts within Asia Pacific. Savvy travelers in pursuit of relaxing resort stays, weekend getaways or action-packed adventure can visit the website for a host of luxury accommodation and travel experiences. Founded by Mark Greedy and Jim Smith, this strategic marketing and communications portal stylishly showcases resorts, destinations and experiential travel as well as matching customer needs through innovative search functionality. The site seamlessly channels the customer to the chosen hotel's online reservations platform where bookings are made directly.

Elite Resorts of Asia Pacific's leaders bring expertise in luxury hotel and destination marketing plus proven strategies in accessing and building relationships with high net-worth travelers. CEO- Mark Greedy, an industry key-player of 34 years, was Vice President Asia/Pacific of The Leading Hotels of the World for over 12 years and formerly Market Development Manager for Singapore Airlines. Managing Director- Jim Smith held senior leadership positions in American Express' Global Establishment Services for 17 years where his responsibilities included Asia Pacific strategy development for the Lodging, Airlines and MICE industries. Prior to this, he had senior global marketing roles within the airline industry, including Pan Am. Together, Greedy and Smith share a passion for the finer points of hospitality and intend to make Elite Resorts of Asia Pacific an industry benchmark in resort marketing and demand creation.

According to Greedy, "Savvy travelers typically surf numerous hotel sites and seek out travel reviews before making their decisions. Elite Resorts of Asia Pacific offers a one-stop-showcase where customers and travel advisers can quickly scope, review and make well informed choices to meet their travel needs. They can also be sure the resort they've chosen offers hospitality excellence, having passed the Elite Resorts entry requirements".
“We're exclusively focused on Asia Pacific. As a showcase site, we market luxury resorts and destinations in a high quality, stylish format. We link customers to the hotel's own reservations platform where bookings are made directly, at no reservations cost to the resort. We know that the main concern for our clients is real business-level analytics, so our comprehensive reporting goes beyond clicks and page-views. Added to this, we bring best practices, accessing high net worth travelers and leveraging the opportunity with strategic co-operative programs to drive incremental room nights to partner hotels”

Smith speaks of a global marketing approach, with an emphasis on strategic demand creation. Our reach will include Western and Eastern Europe, USA, Middle East as well as the invaluable market on our doorstep in Asia Pacific. Accessing the aspiring luxury segment within these new and established markets, we'll leverage the opportunity with targeted communication to provide strong incremental revenue returns for participating resorts.

Elite Resorts is in the process of building the resort alliance across the region and anticipate launching EliteResortsofAsiaPacific.com in Q4 2009. Offering several benefits that will appeal to participating resorts, Greedy describes how their portal is unique from others."We're exclusively focused on Asia Pacific. As a showcase site, we market luxury resorts and destinations in a high quality, stylish format. We link customers to the hotel's own reservations platform where bookings are made directly, at no reservations cost to the resort. We know that the main concern for our clients is real business-level analytics, so our comprehensive reporting goes beyond clicks and page-views. Added to this, we bring best practices, accessing high net worth travelers and leveraging the opportunity with strategic co-operative programs to drive incremental room nights to partner hotels".For more information or to find out how to become a partner of Elite Resorts of Asia Pacific, contact Mark Greedy or Jim Smith.

To view a demo site of the showcase, visit http://www.eliteresortsofasiapacific.com/demo

Mark Greedy, Chief Executive Officer, Mobile: +65 97966162

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