Monday 20 July 2009

London's Bright Lights are Calling

Whilst the current economic situation may be unsettling for many Australians, British Airways is encouraging Aussies to take advantage of the low airfares and reignite their passion for travel with return fares currently from $1,962 (including taxes) to London.

Recent statistics have revealed that Australians are still travelling and London is fast becoming the ‘hot spot’ for affordability as the dollar continues to soar.

According to the Australian Bureau of Statistics*, 483,700 business and leisure travellers in April embraced the value on offer and took to the skies. Compared to a year ago, travel trend estimates for departures were marginally higher than in April 2008. During April 2009, departures (508,400 movements) increased by 9.0% compared with March 2009 (466,300 movements).

Sam Heine, British Airways Regional Commercial Manager, said: “Regardless of the economic downturn, the latest figures reflect that Australians are still travelling and taking advantage of the strong dollar and fantastic fares which are on offer.

“London has never been so affordable and for those wanting to discover for themselves the deals and value on offer., for example, is a great place to start for expert and up-to-date recommendations from local experts, bloggers and online communities, with the best restaurants, bars, shops, neighbourhoods and other places in London uploaded and reviewed.”

For more deals and special fares, visit to book flights, hotels, and car hire.

Notes to editors

* Overseas Arrivals and Departure (April 2009), ABS

Sydney to London fares start from AUD$1962.02 including taxes. Fares correct as at 17 July 2009. This fare is valid for sale from 18-31 July for travel from 1 September 2009 to 27 May 2010.

About British Airways

British Airways has a worldwide route network that covers more than 154 destinations in 75 countries and is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year.

Last year (2008), British Airways was awarded best transatlantic and best business class airline by frequent travellers from across the world at the Official Airline Guide (OAG) Airline of the Year Awards.

British Airways currently operates two flights a day from Sydney to the UK via Bangkok and Singapore, and with its codeshare partner Qantas, many additional flights from Adelaide, Melbourne, Brisbane, Sydney and Perth.

While flights to and from Australia operate from London Heathrow’s Terminal 4, British Airways’ new home at Terminal 5, which opened on 27 March 2008, is the gateway to the airline’s worldwide network for passengers transferring to other destinations.

For further information on British Airways, please visit

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