Thursday 21 November 2013

Formule 1 East Sydney rebrands to Ibis Budget

The well recognised Formule 1 hotel located on William Street on the road to Kings Cross has rebranded to Ibis Budget East Sydney and is the 18th Formule 1 hotel to join Accor's flourishing Ibis Budget portfolio.

Boasting some of the best views of the Sydney Opera House and Sydney Harbour Bridge, the 115-room hotel is close to prominent CBD attractions such as Hyde Park and the Botanical Gardens while also just minutes from the bustling neighbourhoods of Darlinghurst, Potts Point and Woolloomooloo.

To celebrate the hotel's rebranding, Ibis Budget East Sydney is offering guests a special rebranding rate from $84 per night from now until 31 January 2014.

The rebrand of Formule 1 East Sydney marks an exciting time for the Ibis Budget brand as Accor has been progressively revolutionising the economy hotel sector - adding and renovating Ibis Budget properties and image008changing the perception of economy travel in Australia.

"Proving we are committed to investing in the economy sector while not compromising on quality, the multi-million dollar renovations and staff training programs taking shape across our Ibis hotel portfolio have set a new standard for economy hotels in Australia and we are excited to have Ibis Budget East Sydney join the fold," said Accor's Chief Operating Officer for Accor Pacific, Simon McGrath.

"With the rise of low cost airlines entering the market and an emerging number of middle class travellers, Accor has been keeping pace with the evolution and as a result we are heavily investing in the Ibis Budget brand and it has so far been paying dividends."

As travellers are becoming more savvy with their dollar and preferring to spend money on experiences rather than a hotel room, Ibis Budget East Sydney provides an excellent base - close to award-wining restaurants of Darlinghurst and Potts Point, and in the heart of the thriving bar and nightclub scene people so often come to Sydney to enjoy.

For further information on Ibis Budget East Sydney and to book the special rebranding rate, please head to

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