Tuesday 19 November 2013

Grand Mercure Melbourne Flinders Lane reverts to Sebel namesake

Accor Vacation Club has announced that their prestigious apartment hotel in Flinders Lane Melbourne is now to be known as The Sebel Melbourne Flinders Lane, part of a group of properties that offer superb facilities and individual service in the most desirable locations.

Two years ago the hotel underwent a $4.3 million makeover, of the hotels suites and public areas, to bring the property back to its glamorous glory, so well known by stars of stage and screen over the past two decades.

Now, staff trained in discretion and top flight service, and will be dressed in new uniforms designed by David Lawrence, Country Road and Sportscraft will host guests in Sebel style – sophisticated elegance.

The all suite apartment hotel is a market leading boutique product, consistently rating highly on Trip Advisor and other forums, popular with Accor Vacation Club Members and the general public due to its central location in the heart of the CBD.

Craig Wood CEO of Accor Vacation Club commented “The Sebel is a brand that is rich in history, with the flagship property, The Sebel Townhouse opening in Elizabeth Bay on 23rd December 1963. This soon became the place to stay and hosted guests such as Elton John Liza Minelli and Michael Jackson.”
“Independent, intelligent guests will welcome the freedom, space and functional benefits Sebel offers. The Apelles Apothecary range of organic amenities are top rate, and the welcoming signature lounge area will be a congenial meeting place for those who choose to linger. Personalised service from mine host is to be expected, and will be delivered by teams with a “can do” attitude and who are intuitively empowered to assist the guest in all facets of their stay.

“The Sebel Melbourne Flinders Lane was a well known haunt of the stars of music, stage and screen due to its proximity to the Art Centre, concert halls and theatres. Rumors had it that there was a secret tunnel entrance that could be used by the rich and famous for a quick exit, or private entrance,” he added, “but these have never been truly substantiated.” 

Suite sizes vary from 46sqm to 64sqm and all are generously appointed, including a designer urban kitchenette, a dining area with stone top dining table, a leather chaise lounge with sofa bed, a work desk with cow hide chair, large screen LCD TVs in both the lounge and bedroom, media hub connectivity, iPod docking station and a luxurious bedroom with oversized fully upholstered bed head. All courtyard view rooms have faux European styled balconies that overlook the Parisian styled, private green oasis.

The Signature Suites offer an increased level of luxury. Providing 95sqm of pure opulence, the Signature Suites provide all standard suite features with the addition of a cocktail bar with glass fronted wine fridge, 55” LED TV, separate office area, large bathroom with free standing bath tub and the ability to interconnect to a second bedroom.

The Sebel Melbourne Flinders Lane’s location is set perfectly amongst the blocks of department stores, boutiques, outlet shopping and rag-traders, five star restaurants & bars and cafes.

The Hotel is ideally located between Elizabeth and Queen Street, in close proximity to all of Melbourne’s shopping, and entertainment district, with the added benefit of being in the heart of Melbourne’s famous laneway culture and the bonus of the iconic Flinders Street Station only one block away.

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr. Jaeger’s Sanitary Woollen System Co. Ltd site, the company later evolving in to the internationally renowned Jaeger fashion House. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes Pty Ltd, the founder of Henry Bucks & Co Pty Ltd. 

So to “Stay like a Star”, but “To feel at home” with The Sebel book now on our Celebration Package including:

2 night stay for 2 people in a one bedroom Flinders Suite including:

Car parking, welcome drink and a dining voucher to the value of $50.

All for a total of $526.00 per stay
Book by 26th February 2014, and travel by 28th February 2014 – not valid for New Year’s Eve or during the Australian Tennis Open 2014.

Valid: Sunday to Thursday and subject to availability

For further information, to book and for the best rates of the day, go to or email or call 03 9629 4088

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