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Friday, 6 March 2009

Preferred Hotel Group and Sydney Morning Herald Set to Break Record with the Ultimate Traveller Campaign


Preferred Hotel Group™ and The Sydney Morning Herald launched a month-long campaign with Qantas where Herald readers have an opportunity to win the Ultimate Holiday every day in March.

The overwhelming response within the first 48 hours of this multi-media campaign, has set it on record pace to become the most successful campaign ever launched by The Sydney Morning Herald and www.smh.com.au. All prizes include accommodation at a Preferred Hotel Group hotel or resort, return Qantas airfares for two people and AUD 2,000 spending money.

Ultimate Traveller prizes feature exotic gems from Preferred Hotel Group's portfolio including:
• An eight night Italian romance in a junior suite at Grand Hotel Parco dei Principi, Rome and Relais Monforte, Cuneo with dinner and wine tour set the scene
• City view of dynamic New York from a Suite at The Sherry-Netherland with limousine transfers
• Bentley transfers in cultural London with butler service at '41' and Egerton House Hotel complete with museum tickets
• Experience exotic India in eight days – at The Leela Kempinski Mumbai, The Imperial New Delhi, Devi Garh, Udaipur and Ananda in the Himalayas, Rishikesh
• Five days in amazing Thailand with The Landmark Bangkok and The Tongsai Bay, Koh Samui
• Rolls Royce airport transfers to the Loft Suite at The Fullerton Hotel Singapore complete with massage and heritage tour
• The Penthouse Suite at The Opposite House, Beijing with Maserati airport transfers.

"We are absolutely delighted with the incredible response to the Ultimate Traveller campaign. The Sydney Morning Herald and www.smh.com.au are superb platforms in Australia to showcase our luxurious properties from every corner of the globe", said Lynne Ireland, Area Managing Director, Australia, New Zealand & Pacific for Preferred Hotel Group.

"The Herald is delighted to be working with Preferred Hotel Group and Qantas on this exciting initiative. The competition has been a great opportunity for our readers to have their chance at winning a holiday to some amazing destinations. We have been overwhelmed by the results in this first week of the competition", said Robert Whitehead, Director, Marketing and Newspaper sales for The Sydney Morning Herald.

About Preferred Hotel Group™
Celebrating 40 years of excellence, Preferred Hotel Group is a global leader in the hospitality industry, delivering high-performance sales, marketing, and technology solutions to more than 700 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels® & Resorts (www.PreferredHotels.com ), Preferred Boutique™ (www.PreferredBoutique.com ), Summit Hotels & Resorts™ (www.SummitHotels.com ), Sterling Hotels™ (www.SterlingHotels.com ) and Historic Hotels of America™ (www.HistoricHotels.org ). For more information please visit www.PreferredHotelGroup.com .

In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.PreferredResidences.com .

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