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Thursday, 2 June 2011

Macau Takes to the Big Screen

It’s a case of lights, camera and action for the Macau Government Tourist Office as it switches to the big screen to lure Australians to the Asian centre “To See the Difference”.

In its latest advertising campaign, the MGTO will screen a colourful 30-second promotional clip to be shown in leading cinemas throughout Sydney.

The ads will run until the end of June.

“We are confident this campaign will bring much awareness to Macau, therefore encouraging travel to a culturally fascinating old-meets-new, east-meets-west corner of Asia,” said Helen Wong, managing director of the Macau Government Tourist Office Australia and New Zealand.

“Our advertisement – To See the Difference, Experience Macau – will be shown on almost 60 cinema screens split between venues,” she said.

“Such a focal presence will undoubtedly generate much interest to travel to our special part of the world, where the Portuguese architecture, food and traditions have lived in harmony with Chinese history and traditions for more than 400 years.

“Almost 100,000 cinema goers will see how different Macau is favourably compared with the remainder of Asia.”

Among the cinemas to showcase Macau this month are the Event Cinemas in George Street (City), Bondi Junction, Campbelltown, Castle Hill, Macquarie, Parramatta and Top Ryde along with Cremorne Hayden Orpheum, Broadway Hoyts, Hoyts Entertainment Quarter (Moore Park), Warringah Mall Hoys and Miranda Greater Union.

Details: Macau Government Tourist Office, phone (02) 9264 1488, www.macautourism.gov.mo


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