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Tuesday, 24 December 2013

Summer a bonanza for Brisbane tourism

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Lord Mayor Graham Quirk said summer represented a bonanza for Brisbane's tourism industry thanks to a packed calendar of major events and attractions.

 

"Whether its sport, art, theatre, music, comedy, shopping, fine dining, markets or festivals, Brisbane has it covered this summer," said Cr Quirk.

 

"Visitors are drawn here in summer because of our city's energetic atmosphere and refreshing sub-tropical climate.

 

"Streets Beach at South Bank is Australia's only inner city beach and we also offer vibrant urban precincts, along with rainforests, vineyards and the natural beauty of Moreton Bay and other regions on our doorstep. 

 

"Brisbane Marketing's $680,000 summer tourism campaign was launched in October to attract holiday-makers to a number of high-profile events.

 

"One the highlights of the summer is the Brisbane International tennis tournament which starts on 29 December and this year features world class players like Roger Federer, Lleyton Hewitt and Serena Williams.

 

"Over the past two years it has attracted more than 180,000 spectators from Queensland, interstate and overseas and this year's tournament is expected to be the largest yet.

"Christmas in the City is wowing crowds, especially in King George Square where visitors can enjoy both the largest solar-powered Christmas tree in the Southern Hemisphere and the Gold Lotto City Hall Light Spectacular. The Christmas spirit has continued across the River with the Bright Star program at South Bank.

"Other major attractions include the Australian exclusive exhibition Cai Guo-Qiang: Falling Back to Earth at the Gallery of Modern Art.

 

"An internationally-renowned contemporary artist, Cai Guo-Qiang's spectacular Queensland-inspired installations have been amazing crowds of all ages and GOMA expects a bumper summer for the exhibition and its accompanying free Children's Art Centre activities.

"There is also a stunning line up at QPAC including the Australian premiere of The Rocky Horror Show, tickets to which are flying out the door, and Agatha Christie's A Murder is Announced.

"Afghanistan: Hidden Treasures has been a huge success for Queensland Museum and in January, the Barmy Army will be back in town for the Carlton MID One Day International between Australia and England.

 

"Events such as these have a flow-on effect and I know many Brisbane Marketing members including hotels, restaurants and tour operators have reported a summer surge in bookings."   

 

Cr Quirk said the Brisbane Marketing's summer campaign included 52 industry partners ranging from events and festivals to tour operators and accommodation houses and incorporated billboards, a high profile newspaper lift-out and bus advertising in addition to a strong on-going digital campaign.

 

"Brisbane experienced a 17 percent increase in holiday visitation in the year ending September 2013 (Tourism Research Australia)," Cr Quirk said.

 

"We will continue to promote Brisbane, particularly through activity around the 2014 G20 Leaders Summit which is on here next November."

 

Brisbane summer highlights include:

    • The Australian premiere of The Rocky Horror Show
    • Woodford Folk Festival
    • Cai Guo-Qiang: Falling Back to Earth, Gallery of Modern Art
    • California Design 1930-65: Living in a Modern Way, Queensland Art Gallery
    • The Brisbane International Tennis Tournament
    • Afghanistan: Hidden Treasures at Queensland Museum
    • Carlton Mid One Day International, Australia vs England
    • Agatha Christie's A Murder is Announced at QPAC
    • Bright Star, Christmas at South Bank
    • Queensland's largest ever New Year's Eve fireworks, South Bank
    • The City Sounds Christmas Up Late, Queen Street Mall
    • Rock Around the Block: Rock 'N' Roll George Brisbane Legend, Queensland Museum
    • BoxWorld, Ipswich Art Gallery
    • Day out with Thomas, The Workshops Rail Museum, Ipswich
    • Angelina Ballerina The Mousical, at QPAC
    • The Illusionists 2.0, at QPAC
    • Music by the Sea Festival, Sandgate
    • Doctor Who Symphonic Spectacular, Brisbane Entertainment Centre
    • Bruce Springsteen and the E Street Band, Brisbane Entertainment Centre
    • Brisbane Roar vs Newcastle Jets, Suncorp Stadium

 

For more information on Brisbane's summer of events and accommodation deals go to: www.visitbrisbane.com.au

 

www.brisbanemarketing.com.au | www.visitbrisbane.com.au | www.togetherbrisbane.com.au

 

 


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