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Tuesday, 28 April 2009

No More Excuses at ZUJI As Aussies Rush To Give Themselves a Break

SYDNEY: Just two weeks into its innovative 'no more excuses' consumer marketing campaign (www.nomoreexcuses.com.au ) online travel agent ZUJI Australia (www.zuji.com.au ) has recorded impressive results including a dramatic increase in short break package bookings this month, as Aussie travellers take their leave and their stimulus packages and book online and en masse. ZUJI's 'no more excuses' campaign, launched earlier this month and increased savings available through ZUJI's new TripSaver technology  are helping to fuel this ongoing trend towards short breaks and back Kevin Rudd's incentive to increase consumer spending on domestic products and travel.

Peter Smith, General Manager, ZUJI Australia, commented, "Short breaks booked at short notice to domestic and Asian–international destinations have remained popular with Aussies who are continuing to travel, and book online, despite the economic downturn. In response to this ZUJI is  championing short breaks with a lighthearted look at the excuses we all make for NOT taking that short break we all need, a range of fantastic short break deals, both domestic and international, and new easy-to use booking tools on our website. The 'no more excuses' campaign is a natural extension of ZUJI's Helping Holidays Happen mantra, and has been wholeheartedly embraced by Aussie travellers."

Because ZUJI believe in 'Helping Holidays Happen' they will make one of their employees available 24/7 to fix your excuse for not taking a short break.  People can tell 'Dave' their excuse and he will fix it.  Most of the reasons people do not go on short breaks are pretty silly so his solutions can be fun, tongue in cheek and a bit silly too!

In the first 2 weeks of the campaign, the top 5 excuses submitted by Australian travellers for NOT taking that short break are:

1.      I have to work (**check out ZUJI's innovative and useful solution to this one involving a good set of speakers and a closed office door: you never know when you're going to need it!)

2.      I have to look after my dog

3.      My wife/girlfriend doesn't want to go

4.      My parrot gets lonely

5.      I have to look after the children (aged 0-4)

ZUJI's new online booking tool (DP) powered by their proprietary technology TripSaver, offers convenience and real savings when flights and hotels are booked together, without compromising travellers' options. And the top 5 short-break destinations booked on www.ZUJI.com.au ?

Sydney
Melbourne
Gold Coast
Cairns
Auckland

Peter Smith concludes, 'We are delighted at the early success of the campaign which is driving unprecedented increases in traffic to the ZUJI site, bookings and increases in average spend. We are confident these results will continue as the campaign resumes at the end of the month and deliver even more savings in flight+hotel packages to Australian travellers on ZUJI.com.au".

So what's your excuse? No really, we'd like to know!  **Go to www.nomoreexcuses.com.au (then book your short break at ZUJI.com.au).

About ZUJI:

In 2005, 2006, 2007 and again in 2008, ZUJI® was recognised as Asia Pacific's 'Best Online Travel Agent', as awarded by TTG travel magazines in Asia Pacific. ZUJI was also awarded as the 'Best Online Travel Agency' in 2007 by the TravelWeekly (Asia) Industry Awards.  'Condé Nast Traveler' magazine (March 08, US-edition) announced ZUJI as the 'best travel web site for flights in Asia'.  ZUJI gives travellers in Asia Pacific online access to real-time travel bookings for thousands of hotels and hundreds of airlines, as well as bringing cruises, car hire, attraction bookings, package tours and other inspirational travel offers, products and tools online.  Each ZUJI site is unique. ZUJI has teams and operates travel websites in: Singapore, Hong Kong, Taiwan, Australia, Korea ('Nextour'), New Zealand, and India ('Travelocity India'), as well as many 'Travel Partner Network' sites throughout Asia Pacific. ZUJI is owned by Travelocity®, an international leader in online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.


 

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