Thursday 23 April 2009

Get Back to Nature in the Manning Valley on the Mid North Coast NSW

Pic: Blackhead Beach

Manning Valley Tourism unveils nature based campaign

Manning Valley Tourism this week unveiled the "7 Natural Wonders of the Manning Valley" marketing campaign supported by more than 20 local tourism operators offering accommodation specials, discounts on activities such as sky diving and deals at local at local eateries and wineries. (see brochure)..

"Visitors to the area say The Manning Valley, surrounding Taree on the Mid North Coast NSW, is attractive because of its natural beauty and its cultural heritage making it the perfect place to reconnect with family and friends" said Manning Valley Tourism Coordinator Kim MacDonald. "The Manning Valley offers a large variety of accommodation and attractions, convenient proximity to the Sydney, Newcastle, Hunter and New England areas without the hustle and bustle of other larger regions. This campaign is an excellent opportunity to showcase our region to a large number of potential visitors".

"We want to attract visitors to the Manning Valley to witness the unspoilt beauty that we sometimes take for granted", said tourism operator Donna Carrier, who has assisted with the co-ordination of the campaign. "Tourism operators have worked closely with Manning Valley Tourism to make visiting our region more affordable allowing visitors to discover the beauty of the region" said Ms MacDonald.

Running between 18th April and 30 June 2009, the objectives of this nature based campaign are to increase awareness and interest in the Manning Valley's natural assets, consequently increasing visitation, expenditure and length of stay in the Manning Valley. The campaign integrates television and print advertising, online marketing, trade partnerships and public relations activities in a number of destinations all within a tank of fuel from the Manning Valley.

Television advertisements will be aired on NBN Television in the Newcastle region, Prime Television in New England, and supported by a variety of print advertisements including The Newcastle Herald, Focus Magazine Armidale and The Northern Daily Leader in Tamworth. The campaign is also being promoted at both the Hunter Valley Caravan and Camping Expo in May and the NSW Caravan, Camping 4WD Supershow this week.

The campaign has been made possible due to the newly formed Tourism NSW Regional Partnership Program which has been developed to facilitate the expansion of regional tourism. Manning Valley Tourism has been successful in gaining $28,000 from Tourism NSW in the first round submissions from the program. The second round of funding is soon to be negotiated and requests will be made to the tourism industry for suggestions on possible campaigns.

The "7 Natural Wonders" campaign will be officially launched at the Manning Valley Visitors Centre on April 30th at 6pm RSVP 02 6592 5400.

"This activity/campaign was supported by the NSW Government through Tourism NSW and its Regional Tourism Partnership Funding Program".

For further information contact the Manning Valley Visitors Information Centre on 02 6592 5400

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