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Saturday, 13 June 2009

'Knightsbridge' on Orchard Road - Flagship Retail Concept Opening in 2010

Singapore's world famous Orchard Road is soon to be graced with an exclusive new retail concept branded 'Knightsbridge'. The iconic brand name has been chosen for the chic four-storey retail podium opening next year at 270 Orchard Road.

The 83,000 sq ft luxury shopping destination is integrated within an S$80 million makeover of the former Park Hotel Orchard - currently being renovated and re-branded as a 5-star hotel. Knightsbridge and Grand Park Orchard are scheduled to open in the first half of next year.

"The Knightsbridge branding is in line with our vision for Grand Park Orchard to become synonymous with fashion and luxury. Our unique concept and strategic location has attracted many sought-after international brands and we are confident that Grand Park Orchard is set to become an iconic landmark on Orchard Road," said Mr Allen Law, Director of Park Hotel Group.

Named after London's most fashionable address, Knightsbridge promises timeless chic and classic style.  The dazzling exterior of the hotel includes a herringbone-designed glass façade and incorporates a dramatic eight-storey tall media wall. Retail units facing Orchard Road boast direct street entrances and frontages never seen before for shopping spaces in Singapore. Double-volume façade frontages are an added benefit for retailers who can fully showcase their brand labels.  Knightsbridge also features flexible floor plans which can be customised to clients' requests.

"As a fashionable hotel and stylish retail destination located along Orchard Road, we will satisfy a niche market for discerning consumers. Be it the stylish hotel lobby, the metropolitan sky bar with its stunning pool, or Knightsbridge itself, Grand Park Orchard will be transformed into a fashion icon and the place to be seen," added Mr Law.

Grand Park Orchard will become the flagship hotel of the fast growing Park Hotel Group. It features 309 luxurious rooms and suites, including Designer Suites and underlines Park Hotel Group's profile and ambition as a premier hospitality chain in the Asia-Pacific region.

About Park Hotel Group

Established in 1961 and headquartered in Singapore, Park Hotel Group is a fast-growing chain of city centre hotels in Asia-Pacific, committed to providing quality hospitality. In Singapore, the portfolio comprises Grand Park City Hall, Park Hotel Clarke Quay and the upcoming Grand Park Orchard, the Group's flagship hotel, scheduled to open in 2010. The Group's regional stable of properties in China includes Grand Park Kunming in Yunnan; Grand Park Wuxi in Jiangsu; Grand Park Xian in Shaanxi and Park Hotel Hong Kong; as well as Grand Park Otaru in Japan.


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