Wednesday 25 February 2009

Tropical North Queensland, Australia's coolest holiday region, hits the road!

On February 5, the biggest ever Tourism Tropical North Queensland roadshow hit the road to all points South – bringing with it a generous splash of tropical colour and excitement from Australia’s coolest holiday region and promoting the message that Tropical North Queensland is open for business.

It’s called the “WhatisTNQ Roadshow”, ( and on its 6000km round trip from Cairns to Melbourne is calling in at more than 30 major towns and cities.

After a successful first fortnight of the trip, when a troupe of professional actors and singers dressed in fantastic costumes entertained the public in numerous towns and cities along the east coast, and brought joy to hundreds of sick children in major hospitals, the Roadshow is now entering its two-week Trade phase.

A group of more than 12 major tourism operators from the Cairns region, along with representatives of Tourism Tropical North Queensland, flew to Melbourne and set off by road on February 23 to visit more than 50 travel agents, industry decision makers and opinion formers across Victoria, NSW and Queensland.

The Trade Roadshow has the main objective of reinforcing Tropical North Queensland as a must-experience destination for the travel industry to promote and book.

Roadshow participants will also be dispelling the myth that Cairns is not accessible at this time of the year, and reinforcing that tourism operators in the region are well and truly open for business.

Chief executive of Tourism Tropical North Queensland, Rob Giason, said the WhatisTNQ Roadshow was the most ambitious project Tourism Tropical North Queensland had ever undertaken outside of Cairns.

“We want to show the rest of Australia what a fantastic, vibrant and diverse part of the country this is, and our Roadshow will deliver that message,” Giason said.

Mr Giason said that with much of Australia gripped by heatwaves and droughts, Tropical North Queensland had been experiencing its annual wet season with welcome rainfall that is necessary to maintain the magnificent Daintree Rainforest, the world’s oldest tropical rainforest.

“Temperatures in our region have actually been around 10 degrees milder than many parts of southern Australia, making Tropical North Queensland Australia’s coolest holiday destination,” Giason said.

He added that there had never been a better time to book a holiday to Tropical North Queensland because of cheap airfares and fantastic accommodation deals available.

“By booking a holiday to our region, consumers will of course also be helping the Australian economy by holidaying at home instead of overseas,” he said.

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