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Monday, 21 April 2008

SALES DOUBLE FOR MSC CRUISES FOLLOWING LAUNCH OF MSC POESIA

SALES DOUBLE FOR MSC CRUISES FOLLOWING LAUNCH OF MSC POESIA

Following the success of MSC Cruises most anticipated ship launch to
date, MSC Poesia, sales have gone through the roof with bookings more
than doubling on the Monday after launch.

Feedback from both established and new customers has been astounding
with the sales team reporting record bookings and enquiries.

To keep up with demand staff have skipped lunch and the MD and
Chairman have even taken to answering the phones in support.

The marketing department has also reported a record number of brochure
requests and to cope with the wealth of online enquiries, cruise
consultants have focussed their entire attention on simply responding
to web requests in the days following the launch.

MSC Poesia was christened in Dover on 5th April in the presence of
their Royal Highnesses the Prince and Princess Michael of Kent, the
ship's godmother Hollywood icon Sophia Loren and a host of stars
including Andrea Bocelli, KT Tunstall, Annie Mac, Gloria Hunniford,
Prince Azim and the Italian Ambassador Giancarlo Aragona.

Claudia Baino, MD for MSC Cruises UK and Ireland adds: "The launch of
MSC Poesia, whilst being a major step, is the first of many in
securing a larger share of the UK market. The astounding sales,
combined with the wealth of positive feedback from consumers and
agents alike only serve to emphasize the interest and potential which
exists for MSC here in the UK. We are of course absolutely delighted
and want to thank agents for their support in bringing MSC Poesia to
British shores."

To book visit www.msconline.com or call 0844 561 1955

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