Tuesday 15 April 2008

Australian first: uses new online mapping tools to celebrate five years of growth

Online synergy is an emerging trend. is leading the field in this trend. experienced their fifth official birthday this February and to celebrate, in an Australian first, the company launched all 3000 accommodation properties on the popular online mapping sites, Google Maps and Multimap. has seen consistent and at times explosive growth over the past five years, with figures of $950,000 in bookings in its first year to over $25 million by the end of this coming financial year.

Although the industry as a whole is continuously growing, Simon Isaacs, Managing Director of attributes the company’s individual strong performance largely to the fact they stay flexible and act quickly to market opportunities.

“The medium size of allows us to identify opportunities, act and react immediately to the industry demands. We have managed to place all 3000 of our properties on these mapping sites quickly because we don’t need to go through layers of company bureaucracy,” said Mr Isaacs.

Travellers are becoming increasingly savvy at booking online and using online resources. Tools such as Google Maps, and Multimap have become popular ways to search for destinations with visited over four million times per month, alone.

“This new online synergy allows consumers going on holidays or planning their next business trip to check out the surroundings of their desired destination - shopping malls, lookouts, golf courses - and book directly through by clicking on the icon on the map. Or if they choose, they can simply view the great value prices of that property up to 28 days out,” said Mr Isaacs.

While this trend of synergy between online resources and tools will become increasingly commonplace, has set the pace which will no doubt continue to fuel positive results for the company entering its fifth anniversary.

“We started the company in a laundry, building the website and taking bookings over the phone only. We had a vision then, and we have the same vision five years on; that is to provide our customers with an extensive range of quality accommodation at outstanding value for money, Australia wide,” said Mr Isaacs.

About ( sells accommodation online throughout Australia. The great rates, broad accommodation range, easy-to-use site and Customer Service Centre have made one of the most popular ways for business and leisure travellers in Australia to book accommodation online. Every month attracts almost 600,000 users, with an active weekly newsletter that goes out to over 150,000 members.

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