Sunday 20 April 2008



Ultra luxury cruise company Silversea opens its new Asia Pacific
Corporate Regional Office at level 6, 8 Spring Street, Sydney on
Monday 21 April, as part of major expansion plans for this market.

Steve Odell, senior vice president Asia Pacific said "This is a
particularly exciting period for Silversea. We will be expanding the
fleet in June with the addition of the purpose built, expedition
vessel Prince Albert II, thus taking expedition cruising in a new, all
inclusive, luxury direction. A new 540 guest ship Silver Spirit is
scheduled for the end of 2009 and will visit this region in her
inaugural season.

"With the opening of our new regional headquarters, we will be able to
take direct control of all reservations, documentation, sales and
marketing, thus providing improved support for agents selling our all
inclusive cruise products.

"Our dedicated sales and marketing office in the Sydney CBD is now
available to serve the needs of all agents across Australia, New
Zealand and Asia. We are inviting agents to register to become
accredited Silversea agents by calling the new office on 1300 306 872
or New Zealand (in country) toll free 0800 701 427 or e-mail"

Silversea has employed an experienced team of cruise professionals to
handle all inquiries. New staff appointments include Passenger
Services Manager, Anita Hobdell, and Cruise Reservations &
Documentation Consultants Annie Weinert, Tim West and Patrick Cox.

"For the past four years we have experienced phenomenal business
growth of over 600 percent from the Asia Pacific region. We are
therefore investing significant resources to support our major
expansion, at a time when we see sustained growth continuing for
all-suite, small ship cruising and we have now added the extra
dimension of luxury exploration cruising to the Silversea brand,
"Odell added.

"Our whole objective is to grow that Silversea brand, thus broadening
the appeal to new sectors of the affluent cruising market," said

For more information please contact Silversea Cruises on +61 2 9255
0600 or toll free 1300 306 872 (Australia) or 0800 701 427 (New
Zealand), or visit

Silversea Cruises is recognized as an innovator in the luxury segment,
offering guests large-ship amenities aboard four intimate vessels,
Silver Cloud, Silver Wind, Silver Shadow, and Silver Whisper, all
designed to offer an atmosphere of conviviality and casual elegance.
With the addition of the regal expedition ship Prince Albert II in
2008, the company's itineraries encompass all seven continents.
Silversea has for the past four consecutive years been named Best
Cruise Line by readers of Australia's Luxury Travel and Style
magazine. For nine consecutive years, Silversea has been named
"Number One Small Ship Line" in the Readers' Choice survey conducted
by Condé Nast Traveler magazine in the USA and in 2007 was the only
cruise line named in the UK edition of Condé Nast Traveller's "Top 100
Luxury Travel Experiences" at the same time topping the Small Cruise
Line award for the eighth time. Silversea has been selected as
"World's Best Small Ship Line" in the US Travel + Leisure readers'
poll for the past eight years.

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