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Tuesday, 13 August 2013

It’s Abbott time you got a Ruddy good fare from Scoot


Low cost airline Scoot has launched a cheeky advertising campaign targeting this year's federal election.

No matter who wins the election, voters can still win big, with great low fares to Singapore and beyond to Bangkok, Taipei and many more destinations from the Gold Coast and Sydney international airports

With political advertising going into overdrive, Scoot thought giving Australians a cheap option to get out of the country would be timely and would possibly encourage a few absentee votes being lodged from exotic destinations across Asia during this years Federal election.

The campaign runs with wording – "It's Abbott time you got a Ruddy good fare," parodying the names of both the main political aspirants.

The advertising campaign is up and running now on large format billboards, street furniture, online and mobile media in the Gold Coast, Brisbane and Sydney markets, giving voters something to smile about.

Fares start from $199 to Singapore from the Gold Coast and can be booked at flyscoot.com


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